międzynarodowy program MBA

E-business 

Beata Elzbieta Kupiec-Teahan

To provide an understanding of the widespread impact of electronic business to individuals, organisations, communities and nations.

Course Content

The E-Business module is taught the context of the changing global environment, which has previously been presented as changes in global markets and global production. It builds on the traditional prescription that organisations can create value for customers through the primary and secondary activities in the Value Chain. After assessing the nature of change and reviewing the buyer's perspective, the range of possible organisational responses is introduced. Due attention is paid to the differences between individual e-buyers (Business- to-Consumer) and organisational purchasers (Business-to-Business). The potential of Digital Communities and Digital Government is examined.

Assessment Methods

1. Class exercises (20%)
2. Research Project/Coursework (20%)
   Individual project on the development of e-business strategy in a company/individual sector.
3. Exam
   Examination
   Learning outcomes 1,2,3 and 4

Teaching and Learning Strategy

This module is ultimately intended to be deliverable face-to-face & electronically at a distance. Face-to-face will have 16 contact hours 2 consecutive days to cover the required material. Students will engage in self-study work before the contact sessions.

Key Skills Taught

1. Information Technology
   The use of Information Technology will be a key skill throughout this module, specifically regarding searching for information and assessing the e-business strategies of organisations. It will also be used in the preparation of assessments and presentations. However, it is not intended that students will acquire web-site development skills within MBA curriculum.
2. Communication - Other Modes Eg Video
   Communication skills will be used for oral and written presentations - both for purposes of assessment, and transfer of findings from the individual student activities.
3. Interpersonal
   Interpersonal Skills will be developed during the group-work activities.